Bernard Hodes Group says that Social Networking IS a viable recruitment source for attracting the younger workforce! Yes, that’s sarcasm but with respect. While this really isn’t a surprise to anyone, I was still blown away and impressed with the percentages that were calculated. Check out the New Voices Project study, it’s definitely worth a read.
But remember if you’re going to incorporate social media into your recruitment strategy you should be tracking company’s buzz. How so? Conduct daily searches for key words that would relate to your company and/or jobs. Use Twitter: http://search.twitter.com/. Create a search phrase like “your company name jobs” or “your company name employees”. This will bring up anyone and everyone who’s ever tweeted about your company or any Tweets with some or all of those search terms. In the top right hand corner there is an option for “Feed for this query” and subscribe to a feed. Take it one step further and click on Advanced Search and get technical with the terms you want to follow.
Play around with it and get used to it….it doesn’t bite.
