Does your company have a Recruitment Video? Email it to me for review and I’ll post it to the site.
One the best ways to communicate your Employment Brand is through a Recruitment Video. But remember, just because you have a recruitment video doesn’t mean it gets the job done. See stellar examples on this page of how organizations have created them correctly.
TIP: If your organization has a recruitment video, make sure you post the link on your email signature and on video sites like YouTube. Otherwise, how will you expect people to see it?
General Electric
Upbeat, straightforward, transparent. Enough said.
AVCORP
This video does a great job of highlighting life inside and outside of the organization. The ending of the video gives you a quick look at what living in Vancouver would be like.
GEICO
A little long but it gives the viewer a positive image of what you can expect working there and how the company and industry are continually growing. Focuses a lot on Career Pathing and Skill Development which is definitely important, especially for our Gen Y viewers.
Money well spent? How much would one have to pay in your expert opinion?
In my opinion, I would say that this particular video cost anywhere from $15k-$30k. In double checking with an industry guru, Ernest Feiteira of Career Corner Digital, he confirmed my thoughts and thinks it cost around $20k.
In my past experience of having these types of videos created the saying is true, “you get what you pay for”. Ideally, I would recommend a budget of $25k just to be safe. This will ensure that the necessary time, manpower and technical assistance needed to produce a great recruitment video is achieved.
The most common “recruitment” videos are Employer-branding and Job-Branding video. Employer-Branding videos focus on the employer value proposition (EVP) and company, Job-Branding videos focus on the specific job, i.e. nursing. Videos are effective b/c they require little effort to watch and provide a powerful message. Written “words” can’t quickly transmit enthusiasm/passion employees have. There are other kinds of videos too. Develop (and evaluate) a recruitment video based on the original objective and impact/results with the target market/candidates.
There’s a “Video 2.0 for Recruitment” blog on ere at: http://www.ere.net/blogs/video_20 , offering best practices, distribution destinations, and how-to info…
Good luck…Ernest, efeiteira [at] careercorner dot tv
Cost would also vary greatly depending on whether you can produce the video in-house or require a third-party agency. Some companies have creative teams with the talent to produce these types of video; cost to produce in-house could be as low as $5K. If you have to look outside of your organization, expect to pay higher agency fees.